Difference Between Amazon and Target

The process of trade has been greatly simplified by technology, specifically online trade. Nowadays, consumers and producers can easily sell or buy goods and even services via online platforms, and thereafter goods shipped to their specific locations. As change does not come easily, some sellers have had the preference of retaining physical stores, such as Target. While Amazon and Target may have the same mission, which is connecting the consumers and the producers, they have some differences. 

What is Amazon?

Founded on 5^th July 1994 by Jeff Bezos, as an online bookstore and has grown in a remarkable way and expanded in terms of profitability, the scope of services and products provided. It was founded in Seattle, Washington in the United States of America. It is the largest e-commerce platform in the world which is as a result of market capitalization and revenue and operates in the E-commerce, computer hardware, cloud computing, and artificial intelligence. Among the products provided by Amazon include apparel, electronics, furniture, jewelry, software, and food, just to name a few.

It is the largest internet company based on the revenue in the world, with subsidiaries such as AbeBooks, Amazon Air, Amazon logistics, Body Labs, Goodreads, Graphiq, Wholefood market, and Zappos, just to name a few. As at 2017, its revenue was projected at US$177.866 billion. 

What is Target?

Founded on 4^th June 1904 by George Dayton in Minnesota, United States of America, Target Corporation has been rated as the 8^th largest department store retailer and Number 39 the Fortune 500 list as the largest United States Corporation in regards to revenue in the United States. It currently operates 1,822 stores in the United States of America. 

Target deals with products such as clothing and accessories, lawn and garden, pet supplies, toys and games, beauty and health products, food, bedding, furniture, and jewelry, just to name a few. The revenue projection as at 2018 was US$ 71.88 billion. It has several subsidiaries including Target sourcing services, financial, and retail services. 

Similarities between Amazon and Target

• Both are public listed companies
• Both have an online selling platform as well as physical stores

Differences between Amazon and Target

1. Founders

Amazon was founded by Jeff Bezos in Seattle, Washington while Target was founded by George Dayton in Minnesota, United States of America. 

2. Date founded

Amazon was founded on 5th July 1994 while Target was founded on 4th June 1904.

3. Scope of products

The scope of products and services in Amazon include apparel, electronics, furniture, jewelry, software, and food, just to name a few. On the other hand, the scope of products in Target include clothing and accessories, lawn and garden, pet supplies, toys and games, beauty and health products, food, bedding, furniture, and jewelry, just to name a few. 

4. Subsidiaries

Amazon has AbeBooks, Amazon Air, Amazon logistics, Body Labs, Goodreads, Graphiq, Wholefood market and Zappos as subsidiaries. On the other hand, the subsidiaries in target include Target sourcing services, financial, and retail services.

5. Revenue

The revenue projection in Amazon as at 2017 was US$177.866 billion. On the other hand, the revenue projection in Target as at 2018 was US$ 71.88 billion. 

6. Mode of business

While Amazon is an e-commerce platform as opposed to a departmental setting, Target specializes in departmental stores as opposed to an online platform. 

Amazon vs. Target: Comparison Table

Summary of Amazon vs. Target

Both Amazon and Target are some of the biggest and most reliable selling platforms, with Amazon leaning more on the e-commerce trade and target specializing more on physical departmental stores. While these two may be different, the role they play in the creation of employment, bridging the gap between the consumers and the producers while also promoting economic development cannot be ignored.

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